Why use a REALTOR?


Many consumers consider selling their home directly but eventually turn to REALTORS®. Smart home sellers realize they need the expertise in pricing their home, making connections with REALTORS® working with buyers, arranging and staffing open houses, and coordinating with other professionals in the sales process.

Only about half of all real estate agents are REALTORS® -- the top half, in our not-so-humble opinion. REALTORS® work independently, for small agencies, or for large brokerages. They help people buy and sell residential or commercial properties, vacation homes, and land; they conduct appraisals; they operate in the United States and in other countries; some specialize in auctions; and others are buyer’s representatives.

Only REALTORS® follow a Code of Ethics
To be a member of NAR and a REALTOR®, a real estate agent must abide by a set of professional principles and serve clients fairly.

Learn how the Code of Ethics affects everyday real estate practices >

The home price for sellers who use an agent is 16 percent higher than for those who don’t, according to NAR's 2005 Profile of Home Buyers and Sellers , and nine out of 10 home buyers use a real estate agent in the search process.

REALTORS® Work to End Housing Discrimination - during April, which is Fair Housing Month, and all year long. REALTORS® are active members of their communities.

Why Use a REALTOR®?
Real estate transactions involve one of the biggest financial investments most people experience in their lifetime. Here are 12 ways a REALTOR® will make your home buying or selling experience better.

Specialty Mortgages: What Are the Risks and Advantages?
A growing number of home buyers are deciding to use one of several new types of specialty mortgages that let them “stretch” their income so they can qualify for a larger loan. Before you decide whether a specialty mortgage is for you, read this brochure.